Other pieces of content may be best suited for plaintext. How will it play out? Have you established a process for assigning content? Learn more. “A brilliant strategy, blockbuster product, or breakthrough technology can put you on the competitive map, but only solid execution can keep you there. But, that’s not the full story. People make buying decisions based on multiple, fluid factors, creating an overlap in how they associate and engage with your brand day-to-day. You might like it too. to execute my vision? Follow her on Twitter. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Your goal is to prepare a solid, publication-worthy content asset. Once publish day finally arrives and you’ve released your content out into the wide, wide world, take a long deep breath. Think of this. Have you outlined and sent clear revision notes to the talent? Have you optimized design and content for mobile (e.g., with responsive design)? But if your task is broader, for example, write a piece of early-stage content that will drive organic traffic to your website, then you may need to investigate other methods of coming up with content ideas. Have you integrated any design or post-production elements? In addition to the creative work being tackled in-house and by freelancers, will it also be supplemented with PR materials? You didn’t come this far to publish “good enough content.”. Content that’s too wordy, poorly written or poorly designed. Are you ready to hire a freelancer to do the work? Is it easily sharable? Well written and interesting Search Engine Optimized Content Writing showcases your business's strengths. Have you done a gut-check or scan for any plagiarism? And, depending on the goal of the piece of content, deciding the correct angle you should take on a specific topic can prove challenging. Have you provided any additional resources the talent may require to produce the content (e.g., research materials, special equipment/services/software)? If so, this is the phase where you update the core asset and integrate any complementary content. Does it need to be reviewed by a smaller team first? Questions to ask when requesting revisions: Once you or the talent you’ve hired have worked their magic on the content, it’s time for another round of revisions. Can you estimate how the content you plan to create will funnel into the benchmarks? Without the proper preparation and gear, mountain climbers stumble, make errors and… go missing. ... A small river named Duden flows by their place and supplies it with the necessary regelialia. Perhaps both are a good idea, especially when preparing for the first round of feedback and revisions. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X more leads than companies that published between 0 – 4 monthly posts.”. | #ContentMarketing, How to Format a Writer’s Assignment to Get Better Content Back. Be the first to hear about our latest features, articles, interviews and studies. Use that knowledge to inform your efforts when you start the creation process anew for your next piece of content. All the best practices for content flow aren’t really working anymore. Instead, take a slow mindful approach to polishing the content until it fits your exact goals and needs. Download our ebook version of this post. Everywhere. You can gain a lot of insight by investigating which types of content have already been created around your topic. Much like our mountain climber, there are a few key tools and adaptations needed before summiting our goals. Is it realistic? Does the concept align with your goals and strategy? Have you brainstormed concepts with strategy in mind? Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. Content today is consumed across a variety of desktop and mobile platforms and devices. The five habits in this post help you see five specific vantage points from which you’ll want to approach content creation. Have you aligned the needs of all departments involved? So, what kind of story do you want to tell? In the 2019 Adobe Brand Content Survey, researchers discovered that in addition to brand websites, younger generations consider social networks and video channels very important when researching items to purchase and follow-up after a purchase. So polish the search engine optimization of your content by working through the following checklist. Questions to ask when aligning your content strategy: Here are a few resources to help you get started: As you move forward in your ideation process, from identifying your audience to aligning your strategy, you’ll fine-tune the concepts you want to bring to life. Time. Wörterbuch der deutschen Sprache. A deadline is not an endpoint. Have you estimated the impact of content on the KPIs for those goals? Have you estimated a budget? There were some errors in your submission. In this phase, it’s usually formatting errors or quick typos from the previous edits. Is the content I’m creating timely? Here’s What to Expect, SWOT Analysis for Your Business and Content Marketing, 5 Writers Reveal the Mistakes They Just Keep Making, 8 Tips for Staying Sane, Current and Consistent With Your Content, 2 Psychologists on Brain Games That Boost Creativity. Questions to ask when obtaining approvals: You’ve laid the groundwork. Use these hypotheses to later measure your success (or failure) of your strategy. It takes a skilled eye to find dangling participles and storyline inconsistencies in a YouTube script. After all, more than 80 percent of people check social media at least once per day. Have you double-checked proper branding and editorial guidelines were followed? We can. Have you creatively differentiated your concept from competitors? Have you copy edited or reviewed the content after the final revision? It’s also not uncommon for consumers to use their smartphone in a physical retail location to guide an in-person purchasing decision. Questions to ask optimizing for search engines: As you work at a desk, it’s easy to assume your content will be seen by others the same way you’ve viewed it through the content creation, editing and polishing process. Before putting the content out for the world to see, it needs to be prepared. Or, do you wait and show the more polished, complete draft? Via an interactive quiz or multi-page PDF download? | #ContentMarketing, 10 Types of Content Writers and When to Use Them, The Ultimate Guide to Finding, Hiring and Working With Freelancers, The Do’s and Don’ts of Hiring Freelance Writers, FACT: Most marketing teams hire creative talent to augment their content production. Have you created brand and style guidelines for your content? Contingency plans can save your entire effort from failing. Have you written ALT text for all images? Have you determined if they can produce the type of content you need? Polish, polish, polish! Have you determined to share content in different phases of development? Do images appear in the SERP? For those, a blog post, article, or eBook might be the best form. Let’s say your strategy calls for blog posts and podcast episodes. When creating web content you’ll need to select a keyword to target so that you can integrate the keyword appropriately into your content as you write, not after the fact. At this phase in the content production, it’s possible that someone will fail to complete their portion of the project. But, how can you get the writing done consistently? Brand Development - UX & UI Design - Content Creation - Motion & Videography. Have you discussed copyright issues and the use of bylines? This might include a partner business, another department within your organization, or investors. This process should be fluid, and may need adjustment as you gain new information about your customers and audience. This step shouldn’t be glossed over as a final checkmark before distribution. Did you look to others in your industry? Details! Are there any post-production elements to add, like watermarks, logos, attachments, graphics or jingles? Once the creation process is mastered, the resulting custom content can boost engagement, attract leads and close sales, in turn growing your business and industry influence. Have you set manageable deadlines for the content? If your audience analysis and buyer persona vignettes are already a year old, they could be outdated.


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